What is information-based marketing?

A: This type of marketing is based on distributing quality, relevant information for free to prospects who request it.  In exchange, the prospect gives you their contact information, enabling you to enter his or her name into your database and continue marketing and/or communicating with them.

Typically, law firms will produce a free report, book or informational pamphlet or brochure on a topic that is important to their prospective clients.  For instance, a personal injury attorney might produce a report that is focused on helping accident victims avoid the mistakes that could jeopardize a claim.