It's an escapable truth: the best law firm marketing plans in the world won't do a practice any good if the plans never get implemented. And for many firms, getting their marketing projects off the ground can be a huge problem, especially for solo practitioners and small firms.
Is it any wonder why attorneys struggle to get their marketing done?
Between mountains of paperwork, constant meetings, free consultations (which when you consider your time, really aren't free, are they?), depositions, staff issues, mediations, settlements, trials and any number of other things, it's a minor miracle that attorneys ever get anything done, including marketing, that would actually build their businesses. Instead, every day is filled working "in" the business rather than "on" it.
Add in the fact that most lawyers don't like to even think about marketing (or aren't sure what to do or where to start), and it's easy to see why marketing is often left out of the mix or becomes that project that attorneys will get to when they "have enough time or some extra time." Problem is, marketing ends up getting the short shrift in those cases, which is a big mistake.
Ironically, it turns out that marketing is one of the best and most important uses of time for an attorney.
Why? Because effective lawyer and law firm marketing leads to prospects, more cases and more business and...
Without a steady stream of new clients and cases, even the best lawyers in the world will begin to struggle.
So, what are some of the key components of an effective marketing program for attorneys?
So, how does a law firm manage to get their marketing projects done? Ultimately, it comes down to three options. A law firm can:
If you are a lawyer struggling to get your marketing done and don't want to go through the hassle and expense of an in-house marketing director, Cedar Creek Marketing may be your answer. Request your free copy of our special report, The 5 Critical Mistakes That Can Wreck Your Law Firm's Marketing Plan, to get a better feel for our philosophy and marketing approach, or call us at 1-609-388-4958 for a free consultation.
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33 Holly Park Dr.
Tabernacle, NJ, 08088
Phone: 609-388-5012
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