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Cedar Creek Marketing is here to help you with your marketing projects.

It's an escapable truth: the best law firm marketing plans in the world won't do a practice any good if the plans never get implemented.  And for many firms, getting their marketing projects off the ground can be a huge problem, especially for solo practitioners and small firms.

Is it any wonder why attorneys struggle to get their marketing done? 

Between mountains of paperwork, constant meetings, free consultations (which when you consider your time, really aren't free, are they?), depositions, staff issues, mediations, settlements, trials and any number of other things, it's a minor miracle that attorneys ever get anything done, including marketing,  that would actually build their businesses.  Instead, every day is filled working "in" the business rather than "on" it.

Add in the fact that most lawyers don't like to even think about marketing (or aren't sure what to do or where to start), and it's easy to see why marketing is often left out of the mix or becomes that project that attorneys will get to when they "have enough time or some extra time."  Problem is, marketing ends up getting the short shrift in those cases, which is a big mistake.

Ironically, it turns out that marketing is one of the best and most important uses of time for an attorney. 

Why?  Because effective lawyer and law firm marketing leads to prospects, more cases and more business and... 

Without a steady stream of new clients and cases, even the best lawyers in the world will begin to struggle.

So, what are some of the key components of an effective marketing program for attorneys?

  • Newsletters - An interesting, well-written, consistently mailed (yes, mailed) is a must for attorneys serious about marketing their practices.

  • Information premiums to distribute to prospects who request them - This can include short books, reports, brochures, etc., that are filled with useful information and that are offered for free to prospective clients.
  • An automated follow-up program for any leads that come in to the firm.
  • A dynamic website that is populated with fresh, relevant content on a regular basis and that utilizes video.
  • Ad campaigns that are focused on the prospect - not the lawyer or law firm.
  • Social media - Ignoring social media, especially Facebook, is a mistake that many, many law firms make.

So, how does a law firm manage to get their marketing projects done? Ultimately, it comes down to three options. A law firm can:

  1. Try to handle their marketing themselves (but as discussed above, this typically doesn't happen).
  2. Hire an in-house marketing director or marketing manager. This can be a good option, albeit a costly, time-consuming (the advertising, interviewing and training) and sometimes risky option.
  3. Work with a virtual marketing director to implement an overall law firm marketing strategy or to tackle individual projects on an as-needed basis.

 

If you are a lawyer struggling to get your marketing done and don't want to go through the hassle and expense of an in-house marketing director, Cedar Creek Marketing may be your answer. Request your free copy of our special report, The 5 Critical Mistakes That Can Wreck Your Law Firm's Marketing Plan, to get a better feel for our philosophy and marketing approach, or call us at 1-609-388-4958 for a free consultation.

 


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Cedar Creek Marketing

33 Holly Park Dr.
Tabernacle, NJ, 08088
Phone: 609-388-5012
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